E-commerce: Trends and Business Opportunities in 2026
May 9, 2025 | by anhtvh.work@gmail.com

E-commerce: Trends and Business Opportunities in 2026
The Boom of E-commerce
E-commerce has been transforming how we shop and do business. The rapid growth of the internet, smartphones, and social media platforms has facilitated the explosion of e-commerce globally, and Vietnam is no exception. 2026 promises to be a year full of potential with emerging trends and exciting business opportunities.
Prominent E-commerce Trends in 2026
1. Omnichannel Shopping:
Today’s customers expect a seamless shopping experience across multiple channels, from websites and mobile apps to traditional stores. Businesses need to build an omnichannel strategy to meet this demand, ensuring consistency in product information, pricing, and customer service across all channels.
2. Artificial Intelligence (AI) and Machine Learning:
AI and Machine Learning are being widely applied in e-commerce, from personalizing the shopping experience and recommending suitable products to automating operational processes. This increases business efficiency and enhances customer experience.
3. Livestream Commerce:
Livestream selling is becoming a tremendously popular trend. This format creates direct interaction between the seller and the buyer, increasing trust and the ability to close deals.
4. Cashless Payments:
The use of electronic payment methods such as e-wallets and credit cards is becoming increasingly popular. This facilitates online shopping and drives the development of e-commerce.
5. Focus on Customer Experience:
Competition in the e-commerce sector is increasingly fierce; therefore, focusing on customer experience is crucial. Businesses need to provide good customer service, quickly resolve any issues that arise, and create customer satisfaction.
Business Opportunities from E-commerce
With the strong development of e-commerce, many attractive business opportunities are emerging. Businesses can leverage these trends to develop effective products, services, and business strategies. For example: selling handicrafts, selling online services, dropshipping, affiliate marketing…
Conclusion
E-commerce in 2026 will continue to grow strongly with many new trends and attractive business opportunities. Businesses need to grasp these trends and build appropriate business strategies to succeed in this competitive market.
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